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By Skye McKiernan
What is it?
Maybelline’s Color Tattoo eye shadow is a cream shadow that advertises 24-hour wear. This waterproof cream shadow is available in 10 shades ranging from sedate to over-the-top.
Where is it Used?
This cream shadow is intended for use on the eyelids, but can also be used to create more looks that are themed by using it in swipes or stencils elsewhere on the face. It is not particularly well suited to being used as a blush or lip color, however.
How Does it Work?
This cream shadow is applied with a brush or the tip of your fingers and once set it does not budget for hours. You can use it with or without a shadow primer underneath, though if you find it hard to get long wear even from waterproof products it is best to use a primer underneath.
Who is the Product Good For?
If you like using cream eye shadows or are ready for something new that is easy to play with, these shadows are an affordable way to increase your collection. If you have a hard time keeping shadow on all day, these are also a great option to try out.
How do You Use it?
Brush on with an eye shadow brush with natural or synthetic bristles, but make sure the brush bristles are relatively dense and strong so you can pick up the product easily. You can also apply this product with your fingertips.
Personal Experience:
Overall Grade – A
Cream shadows are bursting on to the makeup scene in abundance, but they are not all created equally. Being a fan of both powder and cream shadows I wanted to put the new Color Tattoo to the test and find out if it lived up to Maybelline’s hype. On date night I applied this product over an eye primer on the outer half of my lid in the Edgy Emerald shade. On the inside of my lids I put a powder shadow that wears well, but nowhere near 24 hours as a comparison. I first applied the shadow at 3pm and figured I would sleep in it overnight to see the wear, especially since I rub my eyes when I sleep from time to time. About eight hours after initial application the Color Tattoo looked perfect, no creasing, running or fading. The powder shadow next to it also looked almost exactly like it did when I initially applied it. When I checked the wear again about 16 hours after application one eye was almost completely bare while the other eye was faded. The eye that had almost no makeup left was the one I slept on during the night, so the wear was to be expected. The other side had faded about halfway, but still had good color density and the coverage was even. Given the circumstances this was a great result because sometimes I have a hard time keeping shadow from creasing or fading due to oily lids. Bottom line – this product is definitely worth a shot and if it works as well for you as it did for me, pick up all the colors you like when you can find them.
